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Val Swisher – The Personalization Paradox

Val Swisher – The Personalization Paradox

Released Thursday, 27th January 2022
Good episode? Give it some love!
Val Swisher – The Personalization Paradox

Val Swisher – The Personalization Paradox

Val Swisher – The Personalization Paradox

Val Swisher – The Personalization Paradox

Thursday, 27th January 2022
Good episode? Give it some love!
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We are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, development, transformation, and optimization services. Val joined us to talk about something every company wants to do – provide personalized experiences at scale.
She’s authored a book on the topic - The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale with Regina Lynn Preciado, a senior content strategist with Content Rules.
We talked about the need for content standardization to enable personalization at scale and what organizations need to do from a content strategy and technology perspective.
Here’s what you’ll learn:
How Val defines personalization
What is the Personalization Paradox?
What is content standardization and how you achieve it? What needs to be standardized?
What are the biggest challenges to providing personalized content (at scale)?
How should a company think about personalizing content in a global context?


About Val Swisher:
Val is the founder and CEO of Content Rules, a global content strategy, Optimization, and Transformation consultancy. She runs the content strategy, global content strategy, and content optimization service lines for the company.
Val has more than two decades of experience and is a well-known expert on global readiness, intelligent content, and technology solutions. She speaks frequently at industry conferences and is a sought-after guest on webinars and podcasts. In her view, content should be easy to read, cost-effective to translate, and efficient to manage.
Where You Can Find Val:
LinkedIn: https://www.linkedin.com/in/valswisher/https://www.linkedin.com/in/valswisher
Twitter: https://twitter.com/valswisher and https://twitter.com/contentrulesinc
Content Rules: https://contentrules.com/
Additional Resources:
Book: The Personalization Paradox: https://contentrules.com/tpp/
The Personalization Paradox Webinar Series: https://contentrules.com/watch-your-words-the-personalization-paradox-1/ (Part 1)

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