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Content Strategy Insights

Larry Swanson

Content Strategy Insights

A weekly Business and Education podcast
 1 person rated this podcast
Content Strategy Insights

Larry Swanson

Content Strategy Insights

Episodes
Content Strategy Insights

Larry Swanson

Content Strategy Insights

A weekly Business and Education podcast
 1 person rated this podcast
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Best Episodes of Content Strategy Insights

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Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where s
Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership an
Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's n
Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Wri
Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance acro
Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in t
Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and
With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they hav
As the field of content design grows and matures, so too do the organizations in which content designers practice.  At Condé Nast, the publisher of iconic brands like The New Yorker, WIRED, and Vogue, Sophie Tahran has built content-design orgs
Matt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team. The content design team at LinkedIn is known in the industry as a small-but-mighty group that ma
The promise of computers augmenting our minds has been a long time coming. We're beginning to see better tools for extending human cognition, but good guidebooks for using them have been sparse. Jorge Arango's new book, Duly Noted, fills this g
Peter Compo says that "the number one thing missing in most strategic plans is a strategy." He's talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stak
Relly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. " UX writers and content designers spend a lot of their time
Like many digital practices, search engine optimization is becoming more conversational.  Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding i
As content design becomes entrenched as a UX design practice, leaders from the craft are beginning to move into design leadership positions. Melinda Belcher's ascent to her current design management role is an instructive and inspirational stor
Navigating the complex and multifaceted online media landscape can be a disjointed and disorienting experience. Scott Abel has a method for smoothing out online customers' experiences. His "content unification" approach benefits both the organi
The basics of building a design system are fairly simple. Ensconcing a system in an organization's culture so that it's actually adopted and used is a more complex undertaking. Dan Mall takes a content-first approach as he helps organizations e
Jarno van Driel is a true pioneer on the semantic web. Even before you could add machine-readable semantic markup to webpages, he was discovering ways to help search engines understand what web pages were about. Much of that success grew out of
To conduct a good research-focused interview, you need to cultivate a professional interviewing mindset. Steve Portigal has been doing this for years, and he has written a book to help other researchers and designers conduct better interviews.
Michael Reid is a consultant who helps organizations with their diversity, equity, and inclusion programs. A linquist by training, he is extremely attuned to the role of language in his work, which led to his explorations of the privilege given
Matt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team. The content design team at LinkedIn is known in the industry as a small-but-mighty group that ma
The arrival of decoupled content architectures and headless CMSs creates a new set of challenges for content modelers, authors, administrators, and others who work with content systems. Lo Etheredge does developer relations for Hygraph, a headl
The emergence of modular web architectures and complex digital experiences has created a need for new content-management practices and for new enterprise tools.  One of the most pressing new needs is the ability to orchestrate the assembly of c
Knowledge graphs let people and computers work from the same body of facts to create uniquely informative and powerful experiences. Katariina Kari and her colleagues at IKEA use ontologies and knowledge graphs to drive applications like recomme
Aligning brand messaging for a variety of customer segments across a number of communications channels is a complex endeavor. Jenny Scribani has developed a messaging framework that streamlines the process of communicating brand messaging to co
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