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Episode from the podcastConverge Coffee
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How Marketing and Sales Should Communicate with Prospects, Clients, and Partners

Released Friday, 19th October 2018
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In this episode, I sit down with Brett McGrath (https://www.linkedin.com/in/brett-mcgrath-54bb2914…), VP for Go to Market at RICS Software (https://www.ricssoftware.com/). We dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. We go onto to talk about using the consistent messaging to partners and trade shows. Special Guest: Brett McGrath.

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From The Podcast

Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more Hows and Whys because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 marketing success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 success cores.

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Moderator Stats

ID
32739335
Episode Number
27
Visibility
visible
Podcast ID
578606

Episode Details

Length
24m 35s
Explicit
No
Season
2
Episode
27
Episode Type
Full

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