Today’s genius is John Warrillow. John is the founder of The Value Builder System and the author Built to Sell: Creating a Business That Can Thrive Without You and The Automatic Customer: Creating A Subscription Business In Any Industry. Prior to starting The Value Builder System, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board in 2008. John has been recognized by B2B Marketing as one of the top 10 business-to-business marketers in the United States. You can connect with John at valuebuildersystem.com.