Paul O’Brien is an entrepreneur, startup consultant and founder of MediaTech Ventures. Why he says the future is now – and how his secrets could be the key to getting your next big idea funded. Whether it’s VC, sponsorship or grant, Paul breaks down the startup ecosystem as it relates to media and technology. Plus, John and Paul discuss the ever-changing role of today’s CMO, and why data should be at the top of every marketer’s mind. Filmed in Austin at #sxsw.