HMA Public Relations | PHX.fm
Copper State of Mind: public relations, media, and marketing in Arizona
Claimed 2 people rated this podcast
HMA Public Relations | PHX.fm
Copper State of Mind: public relations, media, and marketing in ArizonaClaimedEpisodes
HMA Public Relations | PHX.fm
Copper State of Mind: public relations, media, and marketing in Arizona
Claimed 2 people rated this podcast
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Episodes of Copper State of Mind
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How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaign
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management.Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and team
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications.Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with
When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that m
Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss.In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountabi
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, wha
Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care serv
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year.Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Be
The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators.Read Abbie Fink's blog post for
What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maint
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation.Jon Goldberg is the founder and chief reputation architect of Rep
Across the globe, distrust is on the rise.People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow.In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on t
When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022.Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter" If you
In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022.Read Abbie Fink's blog post for this episode: "How to Grow Your Brand o
LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and p
As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian ta
One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these t
How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed t
For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organizati
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of
Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right p
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Michelle Olson, APR, chair of the Public Relations Society of America, the nation's leading professional organization serving the communications community. With nearly 30,000 members
The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding
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