Whether you are President of the United States or the president of a small business, managing media relations and fielding questions from journalists requires careful planning, preparation, and practice. There are tried and true communication tips and techniques everyone can use whether you are being interviewed by the media, addressing your investors, or communicating internally with your employees.

In this episode, Abbie Fink and Dr. Adrian McIntyre share media training strategies and examples to help YOU prepare to meet the press.

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "Win the Press Conference," by Scott Hanson
• "What is Media Training?" by Abbie Fink 
• "What are Key Messages?" by Alison Bailin

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. Need some assistance with your interviews or presentations? HMA offers customized media training sessions designed to provide you with the expertise and know-how to share your organization’s key messages across a variety of media platforms. 

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix.