A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance Topics discussed:
About David Grayson
David Grayson is Emeritus Professor of Corporate Responsibility at the Cranfield School of Management. He is also chair of the Institute of Business Ethics and of the international disability charity Leonard Cheshire. He has advised businesses and Corporate Responsibility coalitions around the world.
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📗 The Sustainable Business Handbook on Amazon
Co-Authors of TSBH
Mark Lee is the Director of the SustainAbility Institute by ERM and an ERM Partner. Mark sits on the Advisory Board of Sustainable Brands and the Senior Advisory Board of the Centre for Responsible Business at the Haas Business School at UC Berkeley. He is based in California.
Chris Coulter is the CEO of GlobeScan, an international insights and advisory consultancy. He is also the Chair of Canadian Business for Social Responsibility and a member of several corporate sustainability advisory boards, including B Lab’s Multinational Standards Advisory Council.
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About Philip Beere
15 years directing creative campaigns and growing corporate bottom lines — with strategic marketing and by crafting engaging narratives.
In January 2021, he exited his executive-marketing role for a 1B FinTech unicorn, to launch a boutique marketing agency.
Agency clients are thought-leaders and innovators, who are wanting to take their brand to the next level with creative content, story-based campaigns, and digital marketing.
Recognized for his work in sustainability, Philip believes purpose-driven brands are the future; he says when doubling down on brand activism, the environment, and social causes, everyone wins.
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