If you have ever published any content, you know how challenging it can be to get it in front of the right people. That's where Lyda comes in.

Lyda Mclallen is a full-stack marketer from TalkPlusTell PR and Marketing Services.

She has made a career out of helping authors, CEOs, and thought leaders build massive authority and gain the traction necessary to have a successful book launch.

Her clients have been featured in high profile publications on tv and online. From weekly contributions on Huffington Post, to articles in Forbes - she can make it happen!

If your brand needs a boost, this is the episode you want to listen to.

Here's what you will learn:

• The reason you can't write a book until you fail
• How to become a guest writer in Huffington Post, Forbes, or Business Insider
• People don't buy books, they "buy time"
• How to pitch smaller media outlets before national media
• Why writing a book is actually a habit
• How to treat your content like a product
• The value of knowing your audience
• Why you need to put profit over popularity
• How a therapist leveraged writing to grow her practise
• Authority by association

...

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