We are starting from the ground up today and talking about how to get going with marketing your business on Instagram!

I had no idea what I was doing when I first started marketing on social media, but I did know that I needed to have a strategy.

Today, we are going to go over the steps I took to create and build up my first two wine brand accounts, as well as a few tips I’ve picked up in my four years of marketing wine on Instagram. 

Here they are:

1. Know Your Purpose
2. Identify your Target Audience
3. Set up or overhaul your profile by optimizing your
   • Username
   • Name field
   • Bio
   • Call to action
   • Links & contact info
4. Create your content categories
5. Post your first nine posts

Bonus: get consistent by scheduling what days you’ll post moving forward

Okay, now it is your turn! I find that it’s easy for people to just listen to podcasts like this and then NEVER take action on it, so, YOUR MISSION SHOULD YOU CHOOSE TO ACCEPT IT: Put half an hour on your schedule today to outline each of these steps we talked about above for your wine brand. 

And because I really care about you and I want you to succeed, as an incentive: the first three of you to do this will receive a FREE Instagram bio audit from me when you email your finished outline to [email protected]

Alright, get outlining!

Brands mentioned in this episode:

• Camins 2 Dreams
• Brave & Maiden
• SeaBoss Marketing

Resources Mentioned in this episode:

• Building a StoryBrand by Donald Miller
• PlannThat Instagram planner & Scheduler

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If you found this episode super valuable, be sure to spread the love by screenshotting, sharing, and tagging @craftandcluster on Instagram so I can connect with you and see all the awesome ways you’re implementing what you learn here. And to make sure you never miss an episode, be sure to subscribe on iTunes, Spotify, or wherever you listen! I’ll see you next Monday!


Disclosure: Some of the resources mentioned in this show and in the show notes contain affiliate links. I may make a small commission from purchases made through some of those links, at no extra cost to you. I promise to only ever link products I know and believe in! Do know that any purchase you make via one of these affiliate links is greatly appreciated, as it will allow me to continue to provide free content to you!

Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. ​ The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.