How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:   

• 01:22​ Where does content ideation sits within the content marketing process? 
• 05:42​ What are the building blocks of the content ideation process? 
• 17:30​ How do you align ideas with the business purpose?  
• 23:28​ Which are the most common errors?  
• 29:37​ What are the best content pieces you've recently seen and why? 

#ContentIdeation​ #ContentCreativity​ #ContentMarketing