Marcus Cauchi is probably one of the most well known salesman and sales trainers in the UK.

I was fortunate enough to be trained by Marcus in the Sandler selling methodology and meeting him changed the course of my career as I suddenly realised selling skills could have been hugely beneficial when I started out in advertising in the 1990s.

In this episode, Marcus shares with us:

* What agencies need to do to win new business* The metrics he uses to evaluate a new business team's effectiveness* Why asking questions to gather information is a waste of yours and your client's time* How agencies can manage the handover from their new business to account management team* How understanding human psychology can aid us in selling* The most overlooked area of account expansion agencies miss* The three myths agencies have bought into about selling....

....and so many more nuggets of selling wisdom, you'll want to grab and pen and make some notes.