Episode from the podcastCreative Shop Talk with Wendy Batten

The One Big Thing Retailers Must Do This Holiday Season

Released Monday, 23rd November 2020
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Hey friend, are you feeling frustrated by your low Facebook engagement or wondering how to showcase that amazing new stock when foot traffic is slow?
I’ve got the solution, and it is an absolute must-do for retailers of any size!
Today, we’re talking about how important using email is to remain top of mind for your customers and keep serving them to the best of your ability.
So many of the retailers that I work with resist the idea of using email to communicate with their customers. They feel sleazy, or like they are going to bug people. 
I’m here to tell you that this is not true. If your emails are useful, valuable, interesting, and helpful they will be opened. 
What can you send that you’re excited about and you can’t wait to share with your customers? Think about it just as you would engaging and interacting with someone that comes into your store.
And if you haven’t started building your list, start now. Don’t beat yourself up about it, just get moving. 
Now is a great time to remind people that you are a small, independent retailer. You are still here and part of their community, many people are looking to shop local this season.
This is your time to shine and make money during the holiday peek! Start mining gold from your email list by providing incredible value to your loyal fans.
So, grab a coffee and listen up, the full episode has all the details on how to do email right for retail.
So, my friend, are you using email to communicate? Come talk with us in the Rockstar Creatives FB community and let us know what’s working or where we can help!

Topics Discussed:
  • The importance of communicating with customers
  • If you are not emailing customers you’re leaving money on the table
  • The types of information to send in your emails beyond just “buy my stuff”
  • How often to send communications now through the holidays.

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15m 17s
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