Many people think PR is either going to get you on the Today Show, or get you in magazines which hardly exist anymore. It feels like a mystery that couldn’t possibly work for them. As a result, they don’t attempt to engage in media relationships at all. But it’s time to reset our minds regarding PR.

We can all benefit from it, and it’s not limited to an article written about you. How you appear on social media is part of PR. It’s your image and reputation. PR needs to be a part of your company from the ground up as it can both give you legitimacy and open you up to new opportunities.

To dive deeper into the idea of utilizing PR as a creative entrepreneur, I’ve brought on author and venture capitalist, Heather Burgett. Heather is an award-winning publicist and host of "The Shine Strategy" Podcast. She is also the founder and CEO of The Burgett Group & PR Stars.

To learn how to be a PR Star, download this episode now.

THE CALM WARRIOR  

“Press begets press.” - Heather Burgett

Highlights -

• Recognition is a strategy, not a goal.
• Be in the local press. Once you’ve mastered that, then you can start to take it to the next level.
• Heart-centered creatives often think they’re not ready to put themselves out there and have trouble recognizing their gifts.
• Heather’s six-step PR Formula is “PR STARS:”
  • P is for persistent mindset and spiritual alignment
  • R is for research
  • S is for shine
  • T is for time
  • A is for awareness 
  • R is for results
• Sign up for HARO (Help A Reporter Out). Get started with “reactive publicity.” Respond to the anonymous posts and be quick.

Guest Contact -

• • Heather's Website
  • Heather's Twitter
  • Heather's Instagram
  • Heather's Podcast: The Shine Strategy
  • Heather's HARO pitch template

Contact Jeffrey -

• Website
• Coaching support
• My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available!
• Watch my TEDx LincolnSquare video and please share! 

Mentions -

• Read Marianne Williamson’s Book of Poetry

Resources -

• Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO!
• Music by Jawn