Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain

Bonus

Blijven we haken op data verzamelen of gaan we door naar "the next step"? met Frans Appels (Netprofiler) en Simon Vreeman (VanMoof)

Nov 4th, 2019 28m 41s

Partners:Effective Experiments: effectiveexperiments.comConvert: convert.com/featuresOnline Dialogue: onlinedialogue.nlBraingineers: braingineers.comHet Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Ut

Growthmarketing bij VanMoof, met Simon Vreeman

Jul 31st, 2019 44m 48s

In deze aflevering van het CRO CAFE praat ik met Simon Vreeman, Growth marketing manager bij fietsenmerk VanMoof. Daarvoor zat hij o.a. bij Van der Valk en The Next Web. Binnen VanMoof is hij momenteel verantwoordelijk voor SEO, CRO en web anal

How do you maintain a no-BS style

Dec 31st, 2022 46m 1s

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

Educating your CRO clients & hiring for your CRO agency

Dec 31st, 2022 35m 11s

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

How to craft copy on the PDP to convert more first-time buyers

Dec 30th, 2022 43m 4s

Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers

Understand your products first before optimizing

Dec 30th, 2022 46m 29s

Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...

What seperates the good from the great?

Dec 29th, 2022 45m 41s

Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.

Friction and Momentum in Brazil vs EU vs USA

Apr 26th, 2022 57m 58s

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Understanding the "Why"

Apr 21st, 2022 25m 23s

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

How you can practically optimize your forms

Apr 15th, 2022 1h 16m

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Bonus

Optimizing for Customer Lifetime Value

Dec 23rd, 2021 26m 59s

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

Bonus

CRO Automation & building your (de)centralized CRO team

Dec 23rd, 2021 31m 56s

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

Bonus

User research: Qual versus Quant

Dec 23rd, 2021 33m 1s

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Bonus

Chatbots & retention campaigns

Dec 23rd, 2021 24m 3s

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

Bonus

CRO and SEO are dead

Dec 23rd, 2021 27m 35s

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?

Bonus

Localizing translations for international audiences

Dec 21st, 2021 28m 47s

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

Bonus

Selling your CRO agency

Dec 20th, 2021 23m 56s

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

Visitor and customer survey insights for high-impact CRO

Nov 22nd, 2021 42m 19s

Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

Experimentation values & culture at scale: Linkedin

Oct 25th, 2021 57m 4s

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.

Supercharging the customer journey with analytics data

Sep 19th, 2021 41m 52s

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

Aug 30th, 2021 34m 31s

Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

Bonus

Where to start when the company needs CRO, but doesn't know they do.

Jul 8th, 2021 28m 16s

In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?

Jul 4th, 2021 44m 23s

Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?