Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source. Maneesh created Pavlok, a wearable device that releases a mild stimulus called a “snap” to help you reduce cravings, break bad habits, and change your life. He has used IndieGoGo and crowdfunding to not only start his brand but also to use it for subsequent product launches and use it as an inventory play. He's going to tell us everything about how he did it, and what you can do right away to start really understanding your customers too!