You’re in for a treat because Douglas Atkin is the OG of cult branding. He literally wrote the book on the subject. Back in 2005 he published a book called The Culting of Brands and he was first the first person I know who compared the beliefs and behaviors of actual cults - the creepy kind - with enviable organizations, like fraternities, fast growing religions, and brands.Douglas’ work led him to interesting marketing roles within professional service firms and the social gathering site MeetUp, but his career went to a whole new level when he was hired in the early days of AirBNB and deployed his thinking on cult brands to that business and contributed to their meteoric rise.This is a condensed version of Douglas’ 40 minute presentation at the Gathering, in this shortened episode you can hear about Douglas’ work connecting the cults that make you shudder, to the brands you love. To hear more about Douglas’ personal journey and how you can better apply his findings to your endeavors, check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most well-known brands in the world from The Gathering’s past events. Learn more at CultBrandSecrets.com