Brandi’s speech at The Gathering 2019 is why I’m so excited about this podcast series. Her presentation was incredible. In 30 minutes she articulated the essence of why Lush is such an incredible brand, and frankly I don’t know why more people don’t put Lush in the same category as Ben & Jerry’s or Patagonia or Swell water bottles when they talk about brands that masterfully adopt social justice platforms and almost behave more like charities than corporations. We should all take more time to learn about Lush, and then apply what we learn to our own businesses.As she’ll share, she’s been so loyal to Lush because Lush is a values first brand, and their values align with Brandi’s personal values. When your company is that overt about who you are and what you stand for, you will attract a different type of employee, people who are not only qualified to do the job, but are brand ambassadors who contribute in unique ways to your business’s success.This short episode features some excerpts from Brandi’s 40 minute talk at the Gathering, which I highly suggest to those who want to know how they can turn their brand into a powerful community. To hear more about Brandi’s values and passion that fuel Lush’s culture of support and care, check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most well-known brands in the world from The Gathering’s past events.Learn more at CultBrandSecrets.com