Mindy is the Senior Vice President over Global Marketing Partnerships for Marvel Studios, which is owned by The Walt Disney Company. She’s a horse lovin’ southern gal, now living in the glam and glitz of Hollywood, and applying her formidable experience with entertainment properties and big brands to the different Marvel franchises.As you listen to Mindy speak, you’ll note two things in particular. First, Marvel isn’t about superheroes. They have transcended beyond their characters and are really about epic storytelling and the power of the human spirit. Those are two things we need better represented in more brands and categories. Secondly, Mindy references the need to “Interact instead of transact''. To build a cult brand, you need to transcend the typical business to consumer relationship.This short episode features some excerpts from Mindy’s full presentation at the Gathering that provide only a taste of the potent information she shared. To hear more about Mindy’s insight and the genius behind Marvel’s storytelling check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most well-known brands in the world from The Gathering’s past events. Learn more at CultBrandSecrets.com