While we usually feature cult brand leaders telling their tales of how their brand earned cult-like status, John Winsor is different. He’s an industry thought leader and a master of the cult-brand principle of co-creation. Most interesting, John is a pioneer, innovator and early adopter of crowdsourcing. We were thrilled to have John present at the 2020 Gathering because of his expertise helping brands become more successful by thinking differently about their talent management strategies.John reminds us that we will all be disrupted; personally and professionally. It’s unavoidable, so the only question is how well are we prepared for it?This short episode features some excerpts from John’s 50 minute talk at the Gathering, which I highly suggest to those who want to know how they can rethink what it means to collaborate and create great products and experiences in tandem with others. To hear more from John, check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most well-known brands in the world from The Gathering’s past events.Learn more at CultBrandSecrets.com.