Spotify is a remarkable company and an amazing Cult brand. Birthed in 2008 as a viable alternative to music piracy, Spotify has always upheld the importance of properly compensating creators.In this episode, we hear Alex recount his personal journey and share how the Creative team at Spotify uses data to inform campaigns, Alex will share several examples of how marketing worked with the product, and the data, to create greater fan engagement.This short episode features some of our favorite excerpts from Alex’s 40 minute presentation at the 2020 Gathering. To hear more about Alex and some of Spotify’s most ingenious and unique campaigns, check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most beloved brands in the world from The Gathering’s past events. Learn more at CultBrandSecrets.com