In this talk, Bill will share a bit of his personal journey, where he spent some time at Under Armor, another fantastic Cult brand, and he’ll share three guiding principles that inform Yeti’s marketing mix. This is a great opportunity to experience Bill’s character and personality. He’s a rare individual in today’s marketing leadership landscape.Most of us pretend to have all the answers, all the time, to any question that is asked. But Bill doesn’t. He knows what he knows, and he knows what he doesn’t know, and his curiosity and enthusiasm for continued growth and learning is endearing, and hopefully it’s contagious, because the marketing industry would be a lot better off if there were more people like Bill in it.This short episode features some of our favorite excerpts from Bill’s 40 minute presentation at the 2020 Gathering. To get an additional fix of Bill’s infectious energy, and how you can build an identity as iconic as Yeti’s, check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most well-known brands in the world, like Yeti, as presented from The Gathering’s past events. Learn more at CultBrandSecrets.com