Having helped craft the brand experience that enabled Apple to grow from $2 billion company to a $3 trillion one,  Tim Kobe is a visionary designer who continues to transform the realm of brand experiences through a focus on human outcome.  Rohma Theunissen sat down with the designer himself, to find out the cornerstones of his methodology, and how designers and brands can apply them to maximize their Return on Experience (ROX).

Hosted by: Rohma Theunissen

About Tim Kobe

Tim Kobe is a globally recognized designer, thought leader, keynote speaker, and author. Tim is the founder and CEO of Eight Inc. and Chairman of X8 Ventures. Sometimes called “Apple’s best-kept secret,” Tim wrote the white paper for Apple retail and worked directly with Steve Jobs during his second period as CEO at Apple. 

Today Eight Inc. is one of the most progressive strategic design firms working employing leading designers and strategists working across 11 offices including Beijing, Shanghai, Hong Kong, London, New York, San Francisco, Honolulu, Tokyo, Istanbul, Dubai, Hong Kong, and Singapore. 

8 is helping to transform organizations to be relevant in the world's most highly competitive environments by looking at the design factors that drive successful human interactions. 8 has received international design awards and has been published in Asia, Europe, and the United States.