"The Lebanese fashion industry is quite an important one, both regionally and globally. So whatever we can do, as PRs in that industry, it is our role to use our resources to shed light on these designers, because no one else will."

Rohma Theunissen speaks to Christian Daccache, Founder of Beirut-based agency Bureau Des Créateurs and Co-Founder of EASTWAVE Concept & United For Lebanese Creative Fund to talk about the aftermath of the tragic explosion that took place in Beirut August 4th, the United for Lebanese Creatives Fund and how people around the world can help.

To learn more about the United for Lebanese Creatives Fund, click here. 
To shop and donate at EASTWAVE Concept click here.

Links to supportive entities mentioned within the episode:
Impact Lebanon
Lebanese Red Cross
Animals Lebanon
Beit El Baraka

Hosted by: Rohma Theunissen

About Christian Daccache
Christian Daccache is the Founder of Bureau Des Créateurs (BDC); a Beirut-based agency that discovers young talent, nurtures them strategically, and provides them with international standards of image consultancy, PR, Communications and Marketing services in the Middle East and North Africa, to help them thrive. Christian also has extensive experience in the fashion industry. Starting as a PR & Marketing Associate at Chalhoub Group Retail, he was later hired by LVMH to head CÉLINE’s CRM & Communications department in the Middle East. Christian holds a masters in Luxury Brand Management from Istituto Marangoni and a BA in Entrepreneurship from the American University in Beirut.

About Bureau Des Créateurs
Bureau Des Créateurs offers its clients a tailored approach for their brands to develop regionally, and globally. BDC also consults on all matters related to how consumers perceive their brands as well as match that with the right PR & Communication efforts to take it to the next level. Bureau Des Créateurs has a deep understanding of the Middle Eastern market, direct links to the top tier media channels of the fashion industry, strong relationships with key influencers, public figures and stylists, as well as a rich database of potential VIPs and Customers, and solid ties with key boutiques and buyers.

About United For Lebanese Creatives 
Developed with the unified support of Starch Foundation, Slow Factory Foundation, Fondation Saradar, Bureau Des Créateurs, Maison Pyramide, Faux Consultancy and Roni Helou, United For Lebanese Creatives is a fundraising initiative to benefit Beirut’s independent designers and artists whose damages amounted to over 850,000$. The crowdfunding campaign is dedicated to supporting the restoration and survival of Beirut's creative sector which is also a vital industry in terms of employment and culture. Working in consultation with the affected designers, the fund has been able to identify the assistance needed and the amounts required for each of its 39 applicants. .

About EASTWAVE Concept
EASTWAVE is a virtual pop-up concept aiming to support emerging and established designers from across the MENA region, enabling them to reach international audiences and a new customer base. Each season the pop-up is hosted by like-minded platforms that share the same mission and values. EASTWAVE is founded by Dana Mortada in LA, Judy Daghestani in Dubai and Christian Daccache in Beirut.