Return on Experience (ROX), is the new ROI, but what exactly is ROX and how do we effectively implement it? To better understand the concept Rohma Theunissen caught up with Tim Kobe, Founder & CEO of Eight Inc, Chairman of X8 Ventures, and the man behind Apple’s iconic store experience to talk about his game-changing book, Return on Experience. In an exclusive interview, Tim breaks down the importance of human experience design, its key components, the significance of ROX, how its measured, and just why human outcome needs to be at the heart of every brand’s strategy.

Hosted by: Rohma Theunissen

About Tim Kobe

Tim Kobe is a globally recognized designer, thought leader, keynote speaker, and author. Tim is the founder and CEO of Eight Inc. and Chairman of X8 Ventures. Sometimes called “Apple’s best-kept secret,” Tim wrote the white paper for Apple retail and worked directly with Steve Jobs during his second period as CEO at Apple. 

Today Eight Inc. is one of the most progressive strategic design firms working employing leading designers and strategists working across 11 offices including Beijing, Shanghai, Hong Kong, London, New York, San Francisco, Honolulu, Tokyo, Istanbul, Dubai, Hong Kong, and Singapore. 

8 is helping to transform organizations to be relevant in the world's most highly competitive environments by looking at the design factors that drive successful human interactions. 8 has received international design awards and has been published in Asia, Europe, and the United States.