I came across Cath's Sutherland's book Creating Brand Energy while I was researching branding online. Cath's approach really resonated with me. I even re-did my Brand Energy Blueprint. What makes you choose one company over another is becoming harder. Online we can all look the same. To differentiate our brand we need to stand for something. We need to have a greater cause and back it up with a value-set.Conscious Business, Cath's business works with businesses that want their brand to be more than a logo. Those who are interested in creating a physical and energic entity. It is a conscious and deliberate decision making platform that shapes how you make choices and this builds your brand reputation.More Resources:The bookWebsite5 Steps to building your brand energy