This is the 2nd in our series and explores the following:
Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell
Step 4. Digital connector: How to immediately increase the impact of your digital
This is the first in a webinar series I did for AUS Industries around how to market your business in this usual business environment of the COVID shutdown. To find the slides and video please visit:https://marketing-for-small-business.teachable
Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of custom
Bernd Schmitt is a professor, speaker, author and thoughtleader in the space of branding and marketing. I wanted to interview him about his book Happy Customers Everywhere: How Your business can profit from the insights of positive psychology,
Paul chats with me about his new book The Marketing Performance Blueprint. I really enjoyed discussing the marketing technology, talent and strategy matrix that is creating a complex marketing challenge for marketers and small businesses.
I was interviewed about building a customer centric marketing approach some time ago and have decided to share with you 10 minutes of key highlights. Today having a customer centric approach to your marketing is not a nice to have, it is a must
Jordan Elkind has the same passion for customer centricity as me. His love of information and insight has created a career well suited to him at Custora a new sofware company. Custora provides a dashboard of data analytics for retail customers
Jon Pietz runs Brandxco and is a branding expert. Jon uses probing interview techniques in his brand discovery process with clients.This buyer insight and the real problem you solve for your ideal customers, is part of Jon's approach. This bran
It has been a long time in the making but I am so delighted that The Customer Culture Imperative is now on the shelves. I had the pleasure of interviewing Dr Linden Brown from MarketCulture on the new book he has co-written with his son Chris B
Niraj Dawar is a Professor at the Ivey Business School and with a wealth of corporate experience as an expert marketing strategist. Niraj has wrote one of the most important books I have read as a customer centric marketer this year. Tilt: Shif
Doug Leather is passionate about customer centricity as a system. In fact he has built a business over the past 11 years around it. I had the pleasure of interviewing Doug about his new book The Customer Centric Blueprint: Building and Leading
Bernadette is a great story teller and discoverer. She works with businesses to uncover brand stories. We buy how brands make us feel, brands that resonate with our beliefs and stand for something. Bernadette in her new book, The Fortune Cookie
Melis is an inspiring human centric strategist specialising service design. As the MD of wearehuddle.com, Melis is in the innovative space of working with CEOs of bluechip companies, in helping them discover ways to do meaningful work.
Bruce Kasanoff is a speaker, author and business strategist who helps companies profit from disruptive forces, rather than fall victim to them and the co-writer of Smart Customers, Stupid Companies.
Bruce helps companies understand what comes n
Tristan White is the manager of The Physio Co. He has become a big advocate, thoughtleader and key note speaker on creating a great corporate culture. Tristan shares why he created a vision, values and the purpose of his business and how it cha
Bryony Thomas is an experienced strategic marketer that really gets it. I absolutely love her new book Watertight Marketing. It is a practical approach to getting the fundermentals right when creating a strategic approach to marketing.
I came across Cath's Sutherland's book Creating Brand Energy while I was researching branding online. Cath's approach really resonated with me. I even re-did my Brand Energy Blueprint. What makes you choose one company over another is becoming
Jagan Nemani is an innovation-focused executive who believes in developing innovative solutions to deliver a best-in-class customer experience. He has more than 14 years of experience encompassing product, process and business model innovations
Mark Joyner is an author and software developer who has run and sold several business start ups. His software Simpleology is designed to make us more productive. What I love about Mark, is his philosophy. He takes a holistic approach to busine
Jeanne Bliss is a guru in customer experience. Customer Bliss her website is packed full of great ideas and tools to help your business because more customer centric. Jeanne's book I love you more than your dog identifies 5 key decisions to mak
Rick Harris is the managing director of the UK based design agency CustomerFaithful. A veteran in the customer experience space Rick has assisted many organisations identify what drives the beliefs and behaviours of their customers. Rick's Life
Lee Cockerell has spent his career working for some of the best players in hospitality including, Hitlon, Marriot and Disney.He now consults around the world to businesses on customer service. In this interview with me Lee shares some of those
Maddie Grant and Jamie Notter have written a book called Humanise - How People Centric organizations succeed in a social world. Maddie is a well-known blogger and partner in a successful social media consulting firm working with associations an
Kristin Zhivago started as a teacher like me but when she finished her teaching degree there was little in the way of positions. Lucky for us she invested her time in sales and marketing and has spent her career seeking out customer insights by
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