Nikki Elbaz is a persuasive copywriter and email specialist at CopyHackers who’s written revenue generating content for brands including Shopify Plus, Doodle and Resident Home.  She’s an expert in using research to understand why customers buy (and writing emails that make them do just that) and has shared her research knowledge for Product Led Institute, Bossitude Academy and CXL.  Here are just a few of the topics we’ll discuss on this episode of Customer Conversations.

• How to be a persuasive copywriter
  
• What it means to be data driven in copy
  
• How to get Voice of the Customer (VoC) data
  
• Getting emotional data from customers
  
• How to know if you VoC data is representative of your customer base
  
• Different strategies to leverage to get customers to speak with you
  

Resources

• Paper form
• Google sheets
  

Connecting with Nikki

• NikkiElbaz.com