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Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

Released Thursday, 25th June 2020
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Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

Thursday, 25th June 2020
Good episode? Give it some love!
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Caleb Elston is the Co-Founder and CEO of Delighted.  Charles Studt is Head of Marketing at Delighted.  Together they make a rockstar team of experts passionate about making your product better through customer feedback.  Here are just a few of the topics we’ll discuss in this episode:

  • The awesome story of how Delighted started
  • Why you should dog food your own product (dogfooding)
  • How to build a B2B product with a B2C mindset (and the pros & cons of this strategy)
  • Why you need more than NPS data
  • The importance of qualitative data to drive your product forward
  • How to increase the mindshare of your team by getting to the customer
  • Why Delighted funnels customer data back into their Slack account

Resources

Reaching out to the Delighted team

Bonus Tip - “A ton of value lies with your customer success team” - Caleb Elston

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