With special guest Jim Ziegler (The Alpha Dawg)

The car business has changed. It's more customer-focused than ever before. Do you have certain feelings about car salespeople or the car buying experience? He may just change your mind.

Hear from veteran car salesman, manager, and nationally-recognized sales trainer and keynote speaker Jim Ziegler, the Alpha Dawg, about his thoughts on customer service in the car business - and even about his own experiences in restaurants and hotels.

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