In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on attributes of the high-quality content.

This is a part I of a 10-Part Series.

In this episode, we hear from:

• Joe Escobedo @ Forbes
• Garrett Ruiz @ BlueJeans
• Riddhi Shah, Alum @ Medium and HuffPo
• KC Karnes @ CleverTap
• Alisha Paulsen @ Workday

Here are some of their top insights:

What are the attributes of high-quality content?

Joe Escobedo:

• High-Quality content should either educate or entertain your audience, or both.
• You never really know if it's good until it's published and you get feedback from your audience
• Provides a solution
• Ask "What kind of additional insights or information would they want."

Garrett Ruiz:

• Accurate
• Informative and insightful
• Leads the user to the next place in the buyer's journey

Riddhi Shah:

• High-Quality content is very intuitive. It's a mix of art and science.
• New or insightful information
• For virality, it should produce an element of surprise and strong emotions
• Relevant and addresses current concerns from the audience
• Distinctive tone of voice
• Delightful

KC Karnes:

• Go Deeper
• Understand the nuance of nurturing the relationship for the long haul, instead of generating eyeballs and clicks.
• "Inch-Wide Mile-Deep" Mindset.

Alisha Paulsen:

• Create unique content - informative and interesting.
• Grammar/Spelling errors or confusing sentences discounts the integrity of the piece
• Consistency
• Storytelling
• Personalization