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Multiple Comparisons and Conversion Optimization

Released Friday, 8th July 2016
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I'm joined by Chris Stucchio this week to discuss how deliberate or uninformed statistical practitioners can derive spurious and arbitrary results via multiple comparisons. We discuss p-hacking and a variety of other important lessons and tips for proper analysis.
You can enjoy Chris's writing on his blog at chrisstucchio.com and you may also like his recent talk Multiple Comparisons: Make Your Boss Happy with Fa….