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From Digital Marketing to Analytics Engineering - Nikola Maksimovic

Released Friday, 18th November 2022
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We talked about:
  • Nikola’s background
  • Making the first steps towards a transition to BI and Analytics Engineering
  • Learning the skills necessary to transition to Analytics Engineering
  • The in-between period – from Marketing to Analytics Engineering
  • Nikola’s current responsibilities
  • Understanding what a Data Model is
  • Tools needed to work as an Analytics Engineer
  • The Analytics Engineering role over time
  • The importance of DBT for Analytics Engineers
  • Where can one learn about data modeling theory?
  • Going from Ancient Greek and Latin to understanding Data (Just-In-Time Learning)
  • The importance of having domain knowledge to analytics engineering
  • Suggestion for those wishing to transition into analytics engineering
  • The importance of having a mentor when transitioning
  • Finding a mentor
  • Helpful newsletters and blogs
  • Finding Nikola online


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