Hello Misfit Nation! I am excited to bring a special weekend episode of the Misfit Entrepreneur. Occasionally, I find something I truly enjoy and when I do I like to share it with you. In 2021 I’ve started listening more to the immersive shows on Wondery. If you haven’t checked it out, you need to do so.

Recently, I was able to connect with them and they offered to share a small sample of one of their new shows with the Misfit audience and that is what I want to share with you in this short special episode because it focuses on one of my favorite topics – the stories, successes and failures of businesses and what we can learn from them to help our success.

With that in mind, I want to tell you about a new podcast Miniseries on Wondery from Laura Biel, the reporter behind Dr. Death and Bad Batch, called The Vaping Fix. It’s a story of Silicon Valley idealism, reckless capitalism, and how the now infamous e-cigarette company, Juul, managed to hook a new generation on vaping.

In 2015, the founders of Juul set out to create the iPod of e-cigarettes, a perfectly designed device that would disrupt the tobacco industry and help traditional smokers quit. But their fruit flavored vaping options, high levels of nicotine, and youthful influencer endorsements lead to consequences that would put millions at risk.

“Juuling” became so big among teenagers that it became a verb. And with plooms of vape clouds surrounding schools across the nation, parents, politicians, and the government demanded answers: was this Juul’s plan all along, or did ambition blind them from seeing the pitfalls of their invention?

You’re about to hear a preview of The Vaping Fix. While you’re listening, subscribe to The Vaping Fix on Apple Podcasts, Spotify, or listen early and ad-free in the Wondery app by going to http://wondery.fm/VF_Misfit. Enjoy!