Ola Sars is a serial entrepreneur and the cofounder of Soundtrack Your Brand which is a background music streaming service with curated background soundtracks for business use. The company has raised over $50 million from investors such as Balderton Capital, Wellington Partners, Northzone, Creandum, Industrifonden, NJF Capital, and Spotify to name a few. Prior to this he helped built Beats into a $3 billion business.