Discussions about the role of media in sustainable and participative communities, providing an alternative to mass media. We look at how we build our capabilities to tell our own stories and think about the importance of what we become in producing and sharing our own media content. As we face the challenges of a rapidly decentralising society, in which the creation of social value is spread more widely, we need to prepare for a time when institutions will be less central to public discussion because trust will be circulated and distributed using blockchain technologies and systems. What will this new decentered media environment feel like, and how should we prepare for it?