What do all these brands have in common? Fandom! You can't win by being a product or service for everyone, you win by narrowing in on a niche audience and creating fandom out it! Let's dive into how and why this is so important for everyone. 

The best pant in the ENTIRE WORLD! The Everyday Pant from Grand Running Club is just 2 for $80 + use code GROUPCHAT at checkout for a special discount. You're going to live in these pants, trust me.

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