In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects. Tune in to learn how to enhance your marketing strategy and navigate the ever-changing landscape of risk management.

Key Takeaways

• Although governance, risk, and compliance is not a new concept, there is a need for disruptive and cost-effective solutions for old problems.
• To compete with bigger and more established companies in the market, companies’ efforts need to be focused on creating integrated campaigns that provide prospects with content that serves their buying job.
• Companies need a platform that can help them automate, enhance and manage risk efficiently. 

Quote: 

"Category creation has been a very popular trend, but the reality is governance risk and compliance has been around for decades and it will continue in perpetuity because everybody needs to strategically manage risk.”

Episode Timestamps:

* (01:30) - Meet Gina Hortasos, CMO of LogicGate

* (08:15) - The Trust Tree: Gina’s demand gen secrets

* (26:50) - Gina’s uncuttable budget items

* (34:45) - Gina’s cuttable budget items

* (37:00) - The Dust-Up: How Gina handles healthy tension

* (40:00) - Quick Hits

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Ian on LinkedIn
• Connect with Gina on LinkedIn
• Learn more about LogicGate
• Learn more about Caspian Studios