This episode features an interview with Kris Rudeegraap, Co-CEO, Sendoso, the leading gift sending platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.Kris talks about the valu

Defining the Enemy When Rebranding

14 days ago 39m 32s

This episode features an interview with April Moh, CMO at Kyriba, leader in cloud treasury and finance solutions, delivering mission-critical capabilities for cash and risk management, payments and working capital solutions.In this episode, Apr

Brand as the Hub of Your Go-To-Market Approach

21 days ago 48m 2s

This episode features an interview with John Solomon, CMO at Therabody, the wellness tech pioneer that brought us the Theragun, among other products that optimize human performance and unlock the body's natural ability to achieve health and wel

The Customer Journey Isn’t a Funnel - It’s a Spiral

28 days ago 41m 43s

This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.In this episode, Sun shares why she no longer thinks about the customer j

The Venn Diagram of Content Marketing

Mar 19th, 2024 55m 19s

This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that increases retailers' internet resilience by catching issues in the internet stack before they impact business.In this episode, Gerardo discusses his ungat

Part 10: Top Marketing Leaders Share Their Most Uncuttable Budget Items

Mar 12th, 2024 27m 41s

Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most importa

Brand as a Competitive Advantage

Mar 5th, 2024 35m 5s

This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.In this episode, Mark discusses building an emotio

Strengthening Your Sales Relationship

Feb 27th, 2024 35m 36s

This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.In Leslie’s return to the podcast, she discusses navigating the

Using Incentives to Drive Impact

Feb 20th, 2024 35m 9s

This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world.In this episode, Dana discusses the ways that incentivizing your ideal customer

Accountability in Experimentation

Feb 13th, 2024 39m 14s

This episode features an interview with Riikka Söderlund, CMO at Katana Cloud Inventory, a company that provides SMBs with easy-to-use inventory management software, to get them the real-time data that they need.In this episode, Riika discusses

Be the Easiest Company to Buy From

Feb 6th, 2024 43m 3s

This episode features an interview with William Tyree, CMO at IntelligenceBank, a platform that helps marketing teams get brand and legal approved content out the door faster. In this episode, William discusses his focus on being the easiest co

Investing in Community and Relationships

Jan 30th, 2024 38m 6s

This episode features an interview with Celia Fleischaker, CMO at isolved, a trusted HCM leader that provides software and services to meet the needs of HR professionals. Through their partner network, they reach more than 5 million employees a

Being the “Voice of” and “Voice to” the Market

Jan 23rd, 2024 41m 6s

This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles ac

Using Neuroscience to Understand Your Customer

Jan 16th, 2024 44m 52s

This episode features an interview with Esther-Mireya Tejeda, CMO at Anywhere Real Estate Inc., a leader of integrated residential real estate services, whose portfolio includes some of the most recognized brands in real estate. In this episode

Creating Demand Starts with a Story

Jan 9th, 2024 36m 41s

This episode features an interview with Ben Slater, SVP of Marketing at Beamery, a Talent Lifecycle Management platform that empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract,

What Makes a Great Marketer? Right Thing, Right Place, Right Time

Jan 2nd, 2024 35m 8s

This episode features an interview with Brad Rinklin, CMO at Infoblox, a Computer and Network Security company that unites networking and security to deliver unmatched performance and protection for a world that never stops. In this episode, Br

Mixing Up Traditional Marketing Models for Next-Gen Buyers

Dec 19th, 2023 44m 59s

This episode features an interview with Stephanie McCarty, CMO at Taylor Morrison, the 5th largest homebuilder in the U.S. made up of the nation's leading homebuilders and developers. In this episode, Stephanie shares with us why your website s

Mobilizing Your Customer Base to Drive Sales

Dec 12th, 2023 39m 17s

This episode features an interview with Jordan Schenck, Chief Brand Officer at Flashfood, a technology company working to eliminate retail food waste by connecting consumers with discounted food nearing its best-by date.In this episode, Jordan

How to Run a ‘Pipe Council’: Approach Pipeline as a Team Sport

Dec 5th, 2023 40m 30s

This episode features an interview with Ed McDonnell, CRO at Asana, a software company that helps teams orchestrate their work, from small projects to strategic initiatives.In this episode, Ed shares with us Asana’s vision for tackling work aut

Unlocking Greater Marketing Potential: Operationalizing Your ICP

Nov 28th, 2023 44m 16s

This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips

Goodbye Traditional Outbound, Hello Hyper-Personalized Content

Nov 21st, 2023 45m 35s

This episode features an interview with Sarah Cascone, VP of Marketing at Bluecore, a retail marketing platform that enables marketers to turn data into revenue-generating campaigns, in minutes.In this episode, Sarah educates us on what her tea

Creating the Ultimate Unified Digital Experience for Customers

Nov 14th, 2023 56m 13s

This episode features an interview with Jacqueline Woods, CMO at Teradata, the connected multi-cloud data platform for enterprise analytics, solving data challenges from start to scale.In this episode, Jacqueline talks about the new age of pers

The End of Marketing Stagnation: Simple Content and a Strong Brand Strategy

Nov 7th, 2023 42m 29s

This episode features an interview with Jessica Shapiro, CMO at LiveRamp, the data collaboration platform for the world’s most innovative companies.In this episode, Jessica shares with us how brand and demand go hand in hand, why everything you

Scaling Success: Breaking Down Organizational Silos

Oct 31st, 2023 45m 30s

This episode features an interview with Andy Nester, CMO at Firstup, the world’s first intelligent communication platform.In this episode, Andy gives us the scoop on why Firstup is the best in the business at delivering information to individua

The Modern CMO: A Cornerstone of Services and Success

Oct 24th, 2023 40m 10s

This episode features an interview with Jenny Victor, CMO at Epicor, a company focused on solutions that help their customers with big-picture inventory management, forecasting, and timely delivery.In this episode, Jenny shares with us how comp