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DemandGen RadioEpisodes
Best Episodes of DemandGen Radio
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If you want to drive growth at your organization, you must master lead management. In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Advisor. Alan shares advice for how marketers can grow revenue by operationalizing th
The last six months of 2022 have been a big change for marketers.In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective,
How can marketers ensure they get credit for all their hard work?In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing a
As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares w
2022 was a transformative year for the BDO Digital marketing team. With new team members, initiatives, services, and many exciting challenges, there were no dull moments this year. In this episode, David looks back at what the team has accom
In today’s job market, it can be hard to find a true marketing technology expert. In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing
In Gartner’s 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities available in their martech stack. So, what’s getting in their way?In this episode, David interviews Ben Bloom, Vice President
Coming up with (and sharing) new ideas requires stepping outside of your comfort zone. In this episode, David interviews Kirstie Tiernan, Principal and Co-National Leader of Data & AI at BDO Digital. Kirstie shares how she has learned to tak
Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first. List
B2B marketers are under more pressure than ever to target and track their audiences. In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their
In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics. David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo. Listen as
In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn. David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head
For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.” In this episode, David interviews, Senior Strategic Advisor, Randy Latimer. Randy shares best practices for achieving your
Sometimes the technology you purchase just doesn’t cut it. Today’s guest learned that lesson the hard way, which inspired him to create the review based, software buying guide, TrustRadius.In this episode, David interviews Vinay Bhaget, Foun
Marketers focused on e-commerce have a lot more to worry about than just what’s in their customer’s shopping cart. In this episode, David interviews Kate Federhar, Director of Digital Operations and Technology at Lumen. Kate shares how jumpi
Approximately 85 percent of customers are willing to pay more for a better customer experience, and that experience doesn’t end once a prospect becomes a customer.In this episode, David interviews Alan Gonsenhauser, Principal and Founder of
If you want to advance your career, find out what it takes and then do it.In this episode, David interviews one of the original members of the DemandGen team, Rob Meo. Rob now serves as the Senior Director of Marketing Operations at Splunk.
Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-ev
In the third and final episode of this re-released series, Carlos Hidalgo and David discuss the importance of customer expansion and maintaining a strong customer experience. Listen as David and Carlos discuss:What B2B and B2C companies can
Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer. In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind
In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management. Listen as David and Carlos discuss:What to consider when figuring out what areas to focus on first.
In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. Listen as David and Car
In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy. In this episode, David interviews Mic
Marketers are natural agents of change, but for Gary McRae he started his career as another kind of agent. By serving as a homicide detective in London, Gary learned transferable skills that make him an exceptional marketer. In this episode,
Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree. In this episode, David interviews
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