Your Brain: On IKEA as a cognitive bias

Released Wednesday, 8th July 2015
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How many times have you seen someone create a framework, realize it has bugs, and instead of adopting a bigger framework, would rather spend the extra time fixing their bugs, all for the sake of using something they'd built?

This is also known as The IKEA effect. When one places more value on something they'd had a part in building, regardless of quality or function.

Today, I look at the things that help us make good decisions, things that hinder our ability to make those good decisions and tips to recognize your biases so you can continue to make good decisions on a regular basis.

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I hope you've enjoyed this episode. Until next time,

Enjoy your tea.

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9m 49s

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