I will be at NSConference next week, if you are a listener of the show please make sure you find me and say hi.

Continuing my series of Towards a Better App Store, trying to find practical suggestions for how we could improve the App Store. Today I’m going to focus on Search.

• Physical Design: Make the cards interface for search optional (if not eliminated).
• Ranking: Rewards or punish applications based on objective measures. For example, recently updated, crash frequency, refund requests, reviews, etc.
• Curation: While still algorithmically based periodically vet the most popular keywords to ensure good relevance.
• Power Search: Add the ability to filter and manage search results to more finely tune the results.