“The dualities of the ‘creative person’ and the ‘business person’ don’t need to exist any more, because one person can do all of it.” –Sachit Gupta

In this episode of Deviate, Rolf and Sachit discuss creativity versus business success, and the currency of social media (2:30); the diminishing returns of listening to advice, and the importance of action (16:00); interview and preparation techniques, and how how “bringing value” can apply to spiritual ideas as readily as business ideas (24:00); being creative in business, and how creative people are now expected to do their own marketing and promotion (36:00); thinking innovatively, and breaking with habit and tradition (44:00); how success can be compromised in the clickbait era, and creativity in the age of social media (59:00).

Sachit Gupta (@sachitgupta) is the founder of Platforms Media, where he helps creators build, grow, and scale their online platforms to amplify their message and connect with brands. He is also the host of the Conscious Creators Show. 

Notable Links:

• Tim Ferriss (entrepreneur / podcaster)
• Entourage (television show)
• The Mixed Reviews (podcast)
• Kanye West (rapper)
• Rick Rubin (record producer)
• Craig Ferguson (television host)
• Scrivener (application)
• Punk icon Ian MacKaye (Deviate episode)
• Why dinosaurs matter (Deviate episode)
• Fallibility, reflexivity, and the human uncertainty principle (article)
• Range, by David Epstein (book)
• Powerhouse, by James Andrew Miller (book)
• Understanding Media, by Marshall McLuhan (book)
• Rolf’s nephew Luke’s TikTok (social media feed)

The Deviate theme music comes from the title track of Cedar Van Tassel’s 2017 album Lumber. 

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