Insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. Join DAA as a member to receive full benefits: www.digitalanalyticsassociation.org/members
Thank you to our 2019 WiA Sponsors who make our continued Thought Leader Conversation series a reality: Blast Analytics & Marketing and Tealium.
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Jacques Warren has been a digital marketer for 20 years, with 14 of those spent specifically in the area of digital analytics. As founder and CEO of KWANTYX, Warren leads an organization that brings value to clients in three target areas of analytics - laying the foundations, answering questions, and continuous analysis. KWANTYX has completed over 300 Marketing data valuation projects for over 100 clients in North America and Europe since being founded in 2006.Warren is the co-author of two books, "Web Analytics: Mesurer le succès et maximiser les profits de votre site Web" and "Web Analytics : mesurer le succès et maximiser les profits de votre site Web (2ème édition)."Support the show
Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. She has helped over a hundred companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.Support the show
Ever contemplated a big career move? Dr. Lily Jampol speaks on what kind of questions to ask yourself to figure out what will make you happiest, how to overcome some big psychological obstacles and obstacles for women in the workplace, and how you can think about uniquely positioning yourself in the world of analytics. Lily is a people scientist and head of the diversity & inclusion practices at Employera, a consulting firm that helps companies solve difficult challenges in attracting, hiring and keeping the right people. Her research on biases in organizations has been funded by the National Science Foundation and the UK Royal Society, and has been discussed in the New York Times, Time, Buzzfeed, and the BBC. Support the show
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