Today’s guest, Mark Donnigan, designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. With his 20 years of experience as a transformative B2B marketing and business leader, Mark understands how to succeed in today’s winner takes all market by building categories and thinking differently.

On Mark's website he has a super valuable Category Creation Guide that is free and ungated! You won't get slathered with lead gen forms on my site!

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