Digital Brand Building

 1 person rated this podcast

Episodes of Digital Brand Building

Mark All
Search Episodes...
Think Different? What does that mean? How does it help me run a successful marketing campaign? What are the steps to thinking differently than anyone else? I brought on Nir Bashan to help me understand the concepts in his new book.    Get Nir's book https://www.amazon.com/Creator-Mindset-Secrets-Innovation-Sustainability/dp/1260460010#:~:text=The%20Creator%20Mindset%3A%2092%20Tools,9781260460018%3A%20Amazon.com%3A%20Books BIO Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively. 
You've just kicked off a business and no one knows about your brand/product. What do you do? PR expert Tracy Lamourie explains how to get media attention quickly.   BIO Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses.   HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com 
Can you really turn your customers into people that will market your business? Oli Bridge shows us how to get it done.      Key takeaway or call to action  www.bonjoro.com free 14 day trial. Or our video playbook, with tons of neat ways anyone can use personal videos to get results, www.bonjoro.com/videofunnelplaybook   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend https://www.copy.ai/ - very new but making some waves. One of those tools you think won't work, but it's pretty darn good already. Will only get better.   FINAL QUESTION 2. Who is the most influential person in marketing today? Hiten Shah probably is in terms of his continuing overall impact on how startups market themselves. But For my money, Dave Gerhardt or Rand Fishkin are the best in SaaS right now. BIO Oli is the CMO at Bonjoro, an app for sending personalized videos to convert and support your customers. He joined Bonjoro in 2016, and has helped build Bonjoro into one of Australia’s fastest growing startups, with over 50,000 customers using the tool today.
Aren't promotional products Marketing from a bygone era? No says, Swire Ho, this is how you use them to drive revenue and retention in 2021    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Live streaming of business related content on LinkedIn   FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk. People love to watch his presentation, he knows how to create market interests. He even create memes that people would share like crazy about this companies. BIO Born and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.   Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC  Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869
Want a simple to use B2B sales outreach formula that is guaranteed to change your business? Every sales rep should be doing this. Come find out what it is.    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend SIMPLERO - the all in one platform to send emails, create products and host online content. https://simplero.com/?ref=8501-Dolores-Hirschmann   FINAL QUESTION 2. Who is the most influential person in marketing today? Mmmm so many....Stu McLaren is one.   Key takeaway or call to action  The TED Way to Raise Visibility & Get More Clients eBook https://www.we.mastersinclarity.com/standout-podcast   BIO   Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity, a strategy and coaching company that helps clients clarify their message and implement virtual business growth systems. Dolores has been a remote employee and virtual business owner for over 20 years. As a former TEDx organizer, Dolores understands how to help experts, authors, consultants, coaches, doctors and other service business owners position themselves as thought leaders in their field and scale their business.     Want to discuss your video or eCommerce program with Mark? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456  
Joining me today is Roy Harmon and we're going to talk about how to do inbound marketing, really, really well and we've got a great guest today who is going to talk about behavioral targeting during the customer journey. I mean this is advanced stuff, but it's important stuff. It's going to help you if you especially got an e commerce program, or you got any kind of program that requires traffic sent to your website... Key Takeaway: My free sales funnel template (https://advertoscope.com/marketing-sales-funnel-templates/)  Bio I'm the CEO of Raindance and Advertoscope, where I help startups and entrepreneurs acquire more customers and increase sales velocity through inbound marketing and digital advertising.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend HubSpot   FINAL QUESTION 2. Who is the most influential person in marketing today? Chris Walker   Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman 
How do you create a repeatable, sustainable word of mouth marketing program? It's not as hard as you think. Join Monique Idemudia and I as we discuss how companies can roll out a program that generates testimonials, reviews and of course word of mouth marketing.     FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend My top 3: ActiveCampaign for marketing automation, Hootsuite for social media marketing, Trello for project management   FINAL QUESTION 2. Who is the most influential person in marketing today? Hard to pick only one... Gary Vaynerchuck, Neil Patel, Brian Dean, Ann Handley, Seth Godin Monique's BIO I am the founder of Dragon Digital Marketing, a digital marketing agency for small businesses based in St. Petersburg, Florida and passionate about inspiring small business owners to build an online presence and grow their business with the power of great digital marketing. I am an execution-driven consultant and can provide value on topics like small business marketing and entrepreneurship.   Host Mark Fidelman @markfidelman www.fanaticsmedia.com 
Ethan Decker gets deep with data to uncover opportunities that brands ignore or don't understand. Join me as I explore the scientific laws of buyers and brands for growth and sales.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Exploding Topics. Pretty cool way to see small but exploding trends.   FINAL QUESTION 2. Who is the most influential person in marketing today? Hands down it's Sundar Pichai. He makes the rules we all play by.   GUEST BIO  Ethan Decker, PhD, is president of Applied Brand Science. Ethan unearths and distills the science and research on marketing and human behavior to increase the effectiveness of his clients’ advertising and branding efforts. He spent a dozen years leading strategy and research at some of the world’s best agencies, such as 72 and Sunny and Crispin Porter Bogusky. He’s worked on some of the world’s biggest brands, including Kellogg’s, Gillette, Duracell, Pepsi, Domino’s, and Hotels.com. In a past career, he was an ecologist who studied urban ecosystems. But now he is pioneering the field of brand science to help companies that want to embrace a more effective approach to advertising and brand growth.   My Twitter Handle @Markfidelman  My Website www.fanaticsmedia.com 
You've heard of the 4 hour work week. Meet the 4 figure an hour consulting business. Can you really charge $1000+ an hour for consulting? Absolutely, learn how to launch and market yourself in this deep dive podcast.  Contact Sebastien: www.linkedin.com/in/sebastiennunez BIO:  Sébastien Roger de Nuñez has an obsession with supporting visionary 6-fig coaches & experts to create even bigger impact. He’s helped many experts multiply their monthly revenue and grow their clients’ base. He’s the co-founder of the Thought Leadership Academy, speaks 12 languages, and 4-time TEDx speaker. His first TEDx has reached over 275,000 views. He is also the host of Nuggets of Wisdom Podcast. His clients have included international companies (REMAX), founders of fastest growing Inc. 5000 companies and Forbes-featured thought leaders. He’s been invited to many international entrepreneur conferences (DNX, Nomad Cruise), and coached dozens of speakers for their major talks and two full TEDx-editions.   Host: Mark Fidelman www.fanaticsmedia.com 
Why start a podcast? Because if you do it right you can increase brand recognition and drive sales. I met with Roger Nairn and we discuss his 6 step process to achieving podcast success.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Podcasting   FINAL QUESTION 2. Who is the most influential person in marketing today? Scott Galloway   Key takeaway Free webinar ("10 Reasons Why Brands Are Embracing Podcasts") HTTP://www.JARaudio.com/webinar     Roger Nairn Bio   Roger Nairn is the Co-Founder and CEO of JAR Audio - one of the world's largest podcast production agencies, specializing in producing podcasts for brands. Drawing on 2 decades as a client leader in the advertising and design world, Roger has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more.
Every once in a while I come across some unique marketing hacks that are too good not to share. This is one of them. Learn how to create 4-minute podcast episodes to drive new engagement, subscribers, and ultimately sales.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Castbox for Marketing Podcasts   FINAL QUESTION 2. Who is the most influential person in marketing today? YouTube Channel TikTok Facebook Page   Guest BIO Sam graduated UCLA in Mechanical Engineering and quickly realized that he had a burning desire to tell the stories of the most inspirational individuals around him. Armed with a microphone, he ventures to delve deeply into the life stories of entrepreneurs and understand why they chose this difficult and unpredictable path. Some of the founders he has interviewed include the founders of American Apparel, Soylent, Masterclass, Bulletproof, and Eaze HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com 
Join Dylan and I as we discuss beyond the basics of direct response advertising and go deep into how to do it well.      FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I recommend NOT trying to find the greatest newest bestest latest tech. Stick with the basics and focus hard on being the best there. So for me, I recommend Facebook and Google Ads. Don't get fancy.   FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk. But honestly, I specifically try NOT to follow the biggest people in marketing. BIO Dylan Ogline is a high school dropout from rural Pennsylvania. He started his first business when he was 14 selling cell phones. In 2016 he scrapped 10+ business projects and started focusing on one single thing, digital marketing. Tired from struggling getting no progress and working from his freezing basement, not to mention nearly a Million dollars in debt - it was an uphill climb. As it turns out, focus was the key. 4 short years later he has built Ogline Digital into a 7-figure agency generating over a million in sales three years running. Dylan is now a leading expert in direct response advertising and business growth. Over the two years he has turned his focus to helping other people start and grow their own hyper profitable digital agency. His training program is designed to take the guesswork out of building an agency and remove all of the unknowns that stop so many people from starting their own business. When not working he enjoys traveling around the world at least 3 months of the year, playing hockey, reading, and spending time with the love of his life - La Croix.
Everything is changing. Personal Branding is not an exception. Learn how to build your personal brand moving forward.      BIO Ash Borland is a Personal Branding Specialist Helping Entrepreneurs, Coaches and Consultants Stand Out From The Crowd And Become The Authority In Their Niche. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend For me it is stream yard and this allows me to scale and repurpose live content FINAL QUESTION 2. Who is the most influential person in marketing today? In the personal branding space I would say Gary Vee Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) * We'll ask you this question during the show and add it to our show notes. My YouTube channel ( this is my new focus)
Learn how Nedko Nedkov has studied over 20,000 podcasts and is giving advice on how to market on podcasts and how to market podcasts. If you thought about starting a podcast, have a podcast, or want to advertise on one, this episode is for you.  BIO:  Passionate web entrepreneur experienced in startups & SaaS marketing, paid advertising & media buying, SEO & influencers marketing. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Marketing automation to build brand user LTV   FINAL QUESTION 2. Who is the most influential person in marketing today? Gary V on #s, Seth Godin on vision
Perhaps you've used TikTok, perhaps you haven't. But one thing is for sure, it's the hottest social platform on the planet right now. Listen in and discover if marketers should embrace or ignore TikTok.  In other words, is it the next Instagram or Snapchat?  Tuck Ross's Key takeaway  Start and grow your TikTok account fast with the free TikTok 10-Day Challenge: followontiktok.com @tuckross on TikTok Guest BIO  Tuck Ross is an award-winning, strategic marketer with 18+ years of marketing, digital, ecommerce, retail, product and management experience in consumer-centric environments. Tuck drives innovation in consumer engagement and digital marketing in addition to managing the brand and strategy. He's led strategic marketing programs at Disney, Hasbro, Guitar Center, and more, driving retail and entertainment consumer marketing strategy and digital sales, CRM & lifecycle, paid & social media and community, content, CX, and digital product. Currently, with over 40k followers on TikTok, he likes to share his expertise to enable the marketing community as a keynote speaker, creator, coach on TikTok, talking to strategies to grow your TikTok account, as a business or individual. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend TikTok: Only social platform with true organic reach. FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk  
If you're skeptical, I don't blame you. But Elizabeth delivers in this episode. Learn how to create a year's worth of content in 5 days.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Social Media Scheduler. I know, I have a lot of unpopular opinions   FINAL QUESTION 2. Who is the most influential person in marketing today? Me. But a close second is Gary V. BIO Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™.
Join Jose Quiroz and I as we discuss affiliate marketing. How you're doing it wrong and how to really scale a high performing program. Even if you think you're an expert, this is a must listen.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Digital DNA a proprietary technology that gives us the ability to do voice of the consumer scrapping online with a database of over million global consumers via mobile and desktop. FINAL QUESTION 2. Who is the most influential person in marketing today? Depends who you follow I suppose haha I would say Gary V, Simon Sinek, Tony Robbins Get a free Digital DNA audit to companies that meet a certain criteria at digitalcaliente.com  BIO Jose Quiroz is a digital leader; a digital sales system designer who helps large companies make a big impact to their bottom line while providing a sense of relief to C-Suite Executives and Business Owners who aren't versed in digital. You focus on the big picture and Jose's team focuses on the intimacy between brand and consumer and how to leverage digital to build on those relationships. In the past year Jose and the team have helped retailers generate 203% more revenue online and add millions in new digital revenue.
Can you grow a business by continuing to launch and re-launch? Discover my thoughts on this when guest Jeroen Corthout and I discuss this tactic.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Zapier FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkin   Sign up for a free trial at https://salesflare.com     BIO   Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, used by thousands of agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.
If you've wanted to start a podcast, this is the podcast for you :-)  Bio Sebastian Rusk is an Author, Speaker and Digital Storyteller. I help Marketers and Entrepreneurs tell their story by starting a podcast with my PodcastLaunchLab.com solutions, which takes them from 'idea to iTunes' in 90 days or less.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend - Podcasts of course! FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuck  Takeaway: schedule a free strategy call and chat about your podcast! PodcastLaunchLabNow.com
I bet most marketers don't consider the power of audio when branding your organization. But Jodi Krangle does. Listen to our episode as she explains why and how you need to strongly consider the impact audio has on your customers.  Hottest Digital Marketing Tool  This is going to sound trite, but Gmail. Seriously. I use it all day every day for keeping track of clients, it has extensions, I can snooze things to appear at future dates as a reminder... I'm sure  Who is the most influential person in marketing today? Donald Miller (Storybrand) (Though Seth Godin is the more obvious answer. ;) ) Key takeaway I have an audio branding strategy download here: www.voiceoversandvocals.com/audio-branding-strategy/ - that will give folks 5 tips to help them get started with an audio branding strategy. I'm not selling anything (well, I am demonstrating my voice in all of this, of course - but I'm only a small part of that audio branding idea. :) ). That's a download given out when someone signs up for my newsletter to get updates on my Audio Branding Podcast. It also gives them access to a resource called The Studio that has snippets of my guest interviews no one else hears, pdf downloads, videos and discounts from my guests. I can give you access to this to check out, if you'd like. And I'm happy to pass along the pdf download for you to check out first too. BIO: Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com .
How do you create evergreen content? How then do you use that evergreen content to create sales opportunities?  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Ontraport FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk   BIO A highly successful entrepreneur, investor, author and podcast host, Matt DeCoursey launched his first company in a spare bedroom of his home in 2009. Using nothing but an AmEx card with an $8000 limit, he built companies that generated millions of dollars in revenue. As an entrepreneur, Matt is the co-founder and CEO of Full Scale, a tech services company with hundreds of employees worldwide. As an investor, Matt and Full Scale have made over $1,000,000 of investments in early stage companies. As an author, Matt has published 3 books, all have achieved a #1 amazon category ranking. As a podcast host, Matt has published over 350 episodes that have received over 1,000,000 downloads by listeners in 190 companies.
Jerry has done something that I started early on in this podcast which is introducing AI into a marketing platform. And because there's artificial intelligence in this platform, you can increase your revenue and can scale your business. So today I want to talk to Jerry about how Jerry uses AI and how his customer has been using artificial intelligence to grow their business.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend? Artificial Intelligence FINAL QUESTION 2. Who is the most influential person in marketing today? Neil Patel Key Takeaway: Never let a good crisis go to waste. https://iorder.menu/  BIO Jerry Abiog is a Co-Founder & CMO of Standard Insights an AI as a Service growth marketing platform. They launched iOrder, an AI-driven digital menu that will be the next wave for keeping restaurants safe and profitable as they rise from the ashes of Covid-19.
Today we're going to talk about implementing humanistic marketing practices. And joining me today is Justin Foster and Emily Sikorsky.  So when we talk about humanistic marketing practices and going deep within to figure out who you are - what your brand is and what it represents, how do you do that? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Sprinklr FINAL QUESTION 2. Who is the most influential person in marketing today? Christopher Lochhead BIO Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the itjust- works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn’t alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening.
Today, we have Chris Dickey from visibly, and he's going to talk about how you can bring more visibility to your brand, especially on search engines.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I love Keywords Everywhere (Chrome Plugin) FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkind  Key Takeaway We have a new Whitepaper on the subject (The Ultimate Guide to Search Engine Visibility) and recently made available a new search tool (it's free) called "Visably" BIO: Chris has a resume that spans publishing, in-house marketing direction, public relations, and software development. Chris is the Owner + Founder of Purple Orange Brand Communications, a PR agency that specializes in outdoor and active lifestyle brands. Chris started exploring the intersection of search engine marketing and public relations using his agency clients as the guinea pig. Chris started by having his agency audit targeted search results for PR opportunities, eventually scaling that strategy to win over large swaths of highly valuable organic search results for his clients, using PR tactics. In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions, and provides an analysis of website’s “channel” for further segmentation and list building (so PR practitioners can extract clean mediaonly lists out of the keyword data). Visably is currently free to use and in beta format: https://visably.com
If you have low engagement on your social posts then this is a must-listen. Aaron Eisman walks us through how to increase engagement on Twitter, Facebook and Instagram.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Spredfast FINAL QUESTION 2. Who is the most influential person in marketing today? Nike Aaron Eisman  BIO: Social Media Expert with 6+ years of experience working with Turner Sports, Bleacher Report and the NFL.
Rate Podcast

Share This Podcast

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Podcast Details

Created by
Mark E Fidelman
Podcast Status
Active
Started
Jun 25th, 2019
Latest Episode
Jan 6th, 2021
Release Period
3 per week
Episodes
77
Avg. Episode Length
32 minutes
Explicit
No
Order
Episodic
Language
English
Do you host or manage this podcast?
Claim and edit this page to your liking.
Are we missing an episode or update?
Use this to check the RSS feed immediately.