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Luke Chapman
Digital Deep Dive - The Digital Marketing PodcastEpisodes
Luke Chapman
Digital Deep Dive - The Digital Marketing Podcast
A weekly Business podcast
1 person rated this podcast
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Episodes of Digital Deep Dive
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In this episode of the Digital Deep Dive, we cover everything you need to know about social proof. We share an overview into what exactly social proof is, then give some real-world examples of brands utilising this strategy within the digital
In this weeks episode of the digital deep dive, we uncover the latest news across the digital marketing landscape, including:- Instagram introduces standalone app for direct messaging called Threads- TikTok adds a native integration with Wiki
This week we introduce our very first expert guest to the podcast - Dave Hyman, Senior Digital Strategist and CRO Specialist at Clearwater Agency in Melbourne.In this Deep Dive into Conversion Rate Optimisation, Dave shares some juicy insights
In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:- Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes- Timestamps for YouTube videos in Google searc
In this episode, we take a deep dive and discuss everything you need to know about creating a podcast in 2019. We cover the end-to-end process from planning, recording, editing, distributing, and promoting your own show.Links & tools me mentio
In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:- Google is now showing competitor ads on local business profiles- Google search results will now anchor to relevant t
In this episode, we take a deep dive into TikTok and discuss how both digital marketers and brands can leverage the emerging platform.We not only cover how to use the application, but also share the best strategies to creating content that dri
This week we cover the most important updates across the digital marketing landscape, including; Facebook’s new ‘Off-Facebook’ privacy tool, TikTok’s first branded eCommerce feature, and the new metric for better measuring mobile conversion rat
This week we cover the most important updates across the digital marketing landscape, including; a suite of new features coming to Instagram, LinkedIn’s new custom audience targeting, and new types of structured data markups in Search Console.
In this episode we cover Facebook removing unused targeting parameters, the updated Google Images UI, and the latest changes to relevant terms across phrase & broad match modifier keywords. We also take a deep dive into Google My Business, shar
In our 10th episode, we uncover the latest industry news impacting Digital Marketers, including; Snaps new creative tool for building engaging ads, TikToks new integration with Giphy, the importance of optimising ad frequency for end-users, and
In this episode, we cover the impact that Google featured content has on overall organic traffic, Bing's ability to trial A/B tests, Instagram's new AR background filter, and the best new tool for spying on your competitors.Relevant links from
In this episode, we cover; life beyond likes on Instagram, a slew of new updates coming to TikTok, insights about the current state of influencer marketing, and the key takeaways from the Interactive Minds Brisbane Digital Summit.Relevant link
In this episode, we cover new transparency features for Facebook ads, user photos being added to Google reviews, and we have a lengthy discussion about whether you need to go to university to succeed in a digital marketing career.Relevant link
In this episode we cover the long awaited monthly campaign budgets in Google Ads, the return of audience insights for Facebook custom audiences, how brands are integrating Alexa skills into their digital strategy, and we take a deep dive into s
On this episode, we uncover the latest updates to the LinkedIn algorithm, discuss the new ad formats coming to Instagram, and delve into the effects of bad reviews on local rankings.Relevant links from this episode:Instagram introduces ad p
On this episode, we look at the latest releases from Google Ads, what happens when Spotify ads go wrong (and why you should create different ads for different platforms), plus we take a deep dive into re-engaging a stale email list.Relevant l
On this week’s episode of Digital Deep Dive we take a look at some big acquisitions and what they might mean for future product updates, Facebook turning on its paid data collection app (and trying to be less sketchy about it this time) plus th
Episode #2 of the Digital Deep Dive covers the very latest in the world of digital marketing.Co-hosts, Luke Chapman and Lachlan Kirkwood, discuss the latest industry updates and how they will directly impact the way digital marketers work.In
Welcome to the very first episode of Digital Deep Dive, a new weekly podcast about what's happening in the world of digital marketing.Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media,
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