Hiring women is not the right thing to do.
Hiring women is the only thing to do for businesses and auto dealerships that want to succeed.
Gender-diverse companies are more profitable
, and attractive
places to work. Millennials are attracted to diverse businesses
and flexible workplaces
Diversity is a key factor that attracts the “creative class”
(as Richard Florida calls people who work in fields that require problem-solving). Diverse communities are creative communities, and they’re better equipped to keep up in the digital age.
The cumulative results of a gender-diverse society are breathtaking. As Alec Ross
notes, “States and societies that most systematically and intentionally advantage the position of women in business and in the economy . . . are those that compete and succeed.”