Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.This week we’re talking about how to write social media posts that don't suck.

First, stop trying to sell shit

Second, think about what your potential customer actually WANTS

Hint: It’s not some kind of deal/coupon/special

Finally, create content that’s VALUABLE to them.

What’s truly “valuable?”

    Entertaining (make someone laugh)

    Educational (make someone think)

Follow a routine of “three for you, one for me”

    Think Gary Vee’s Jab Jab Jab Right Hook

This week we’re doing our favorite Internet finds:Shawn: Re-Mention: CanvaSeth: MainWPWell that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!So that’s it. It’s been fun! See you on the flip side!Learn more about your ad choices. Visit megaphone.fm/adchoices