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Kevin Urrutia
Digital Marketing FastlaneEpisodes
Kevin Urrutia
Digital Marketing Fastlane
A Business podcast
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Episodes of Digital Marketing Fastlane
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Ask yourself this. Which are you more likely to respond positively to a photo created by a brand you follow or shared by a person you know and revere? There are many reasons why UGC has become as desirable as it is, but in the end, it’s about t
What SEO strategies and tactics will help you dominate in the SERPs and earn more revenue in 2022? Peter Rota has done SEO since 2011. He's worked with many clients from local businesses, e-commerce companies, sp500 companies, and my own affi
Many businesses put a lot of energy into making sure they have a nice branded company.However, the priority when you start a business is to make sales. So, what should you focus on?They are different tactics depending on which stage you’re at
If you’re selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deterior
Everyone had already had an idea and thought, "I should launch this!"Bot, how many people actually do?Entrepreneurs have something the rest of the people don't, and Reid Hoffman, co-founder of LinkedIn, venture capitalist, and one of the bill
Fellow entrepreneurs; are you trying to sell your startup? Or have you been thinking about acquiring one?Let's discover MicroAcquire, the number one startup acquisition marketplace.I love this platform for a few reasons:-You get lots of in
If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven’t yet: https://youtu.be/d-tcS5f028Y)So I’m taking it a step further and showin
In this new episode, I’m presenting a landing page that we did at Voy Media for one of our partners, Son of a Barista.We used a format that has proven many times to get high conversion rates: the X reasons why format!We went for 5 reasons for
2021 is almost over, and it’s important that you know how to navigate this new year.Digital Marketing is such a fast-changing industry and knowing the trends, what’s going to change, and what will remain the same will give you a great competit
Today I’m doing a product review of one of the best tools for data, analytics, and segmentation: Metorik!Whether you’re using Shopify or WooCommerce, this tool will not only allow you to understand your customers better but also will help you
With the rise of blockchain, it’s interesting to see what innovations are popping and how companies advertise these new crypto products.I found an ad on Facebook from NFT Dongle, a company selling an innovative product for people who own NFTs.
Today, I’m reviewing an ad that I really like by Mycube, a company that sells modern, innovative, and luxury home safes.You might wonder what’s the best strategy to rock your holiday ads, or simply wonder if you should run any.In this video,
In this new episode, I’m reviewing an advertorial from BugMD that I like.The landing page is really well thought out, with great headlines, illustrations, and copywriting.I’ll also show you how they optimize their checkout flow so that you ca
Kelly, CMO at Danny Morel, shares her experience working with my agency Voy Media.Check this out to hear what she has to say about us!Watch on YouTube: https://youtu.be/vqLUyF09nUA🔎 LEARN MORE + CONTACT DANNY MOREL► Website: https://www.
Today I’m doing a new brand audit, but it’s a bit different since it’s not a company but a Facebook page called Tech Start.They are currently running lots of ads and using many different formats such as 3D model ads, demo ads, or advertorials,
In this new episode, I’m auditing a brand that I like: Remrise!I’ll review their ads, landing pages, social media, Typeform quiz…Join me and see how you can learn from this company. They’re great when it comes to communicating around what the
Building a startup, becoming a business owner, and growing a company are full of challenges! They are lots of things to take into account.So I invited Kevin Nicholson from Ketamine Wellness Centers to discuss this topic and share our experienc
Supply chain can be a big issue for eCommerce brands.So check out this video to get my best tips for 2022!Let me know in the comments what you think are the most important things to think about for 2022!Watch on YouTube: https://youtu.be/HU
In today’s episode, I’m reviewing an ad by Outstanding Foods that I really like.As you know, if you get it right, videos can easily get great conversion rates! So I decided to review another video ad that I think is very interesting.Listen no
In today’s episode, I’m reviewing a video ad by Petlab Co that I really like.Something important to remember is that you should always focus more on results and getting sales, rather than trying too hard to stick to your brand aesthetic.Your
Today, I am reviewing a landing page by Super Coffee that I really like.They are a number of things they did great, including powerful headlines, social proof, checkout, and discount.Listen now to get inspiration for your next landing page an
✨ NEW AD OF THE WEEK!I’ve noticed that you guys enjoy this format, so here’s a new one!Today, I’m reviewing an ad by LOCA Foods.I like it a lot; they use strong imagery, copy, and CTA.But what I like the most is that this ad also shows how
Depending on how big and known your brand is, the types of ads you should use are quite different.While some creatives might look nice, if people don’t know you, your ads won’t convert. So you want to look for ways to stand out more.This is w
In today’s episode, I’m reviewing an ad by Stay Labs that I really like.Being able to stand out and stop people from scrolling to check out your content is key. So I decided to show you an ad that is easy to do and that is very eye-catching! P
Did you miss our Webinar on how to crush Q4 in 2021?Don’t worry: we recorded it!Listen to learn:1. Why Q4 is extremely critical for every business.2. iOS14 Tracking.3. How to successfully convert creatives into revenue.4. Landing pages!
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